Most of us have heard someone say, or have even said ourselves that the best form of advertising is word of mouth. Well, I recently joined The Society for Word of Mouth. I joined mostly out of curiosity but believe like most things that start this way I’ll end up learning along the way. The society has a straightforward, two-fold purpose:

1. To be a free social network for the true believers of word of mouth (or the merely curious);
2. To be a premium educational resource for making word of mouth fundamental to the DNA of any organization.

Most every company, organization, etc. still considers word of mouth to be a viable form of advertising. It just so happens that today the technological landscape has expanded our word of mouth options exponentially. No longer do you have to depend on the literal exchange of words from one mouth to another. And no longer are you limited to only a few sets of ears while sharing these words from your mouth. Today’s word of mouth movement is propelled by a nearly limitless variety of communication options. The company who fails to at least consider all of these options in their advertising strategy limits their reach and this the effectiveness of their campaign. Check out the Society